Started in Detroit, BRAKEUP began as a private collection for car clubs and has evolved into a global movement. Our designs blend vintage racing vibes with raw street culture, featuring bold graphics, distressed details, and hand-drawn art that capture the essence of speed, struggle, and success. Now, we’re bringing fresh, limited-edition drops to everyone—fueling the dream chasers, the go-getters, and those who live without limits. No pit stops. Just pure motion.